Bye Brass, Hello Coolness

Meet your late-summer lifesaver: Ritual Tonal Cleanse.
 

Whether you're blonde, silver, highlighted, or a light brunette, this gentle violet shampoo helps neutralize unwanted yellow and brassy tones while keeping your hair healthy.
 

Powered by Moroccan Rhassoul Clay, it gently cleanses while drawing out impurities and buildup without stripping the hair. Violet Extract helps protect against environmental damage that causes discoloration, keeping your color brighter between appointments.
 

The result?

Cooler tone
Brighter blonde
Soft, healthy shine
 

It's basically your color appointment's best friend.